Legal Lean Sigma®️ for Marketing & Business Development Professionals

Legal Lean Sigma®️ for Marketing & Business Development Professionals

It’s critical for law firm marketers to know the power of Legal Lean Sigma®️ and Project Management to help differentiate their firms in the marketplace, but it’s also critical to know how to apply these same concepts to better manage routine marketing and business development functions.

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Outdated Partner Comp Plans Are an Obstacle to Growth

Outdated Partner Comp Plans Are an Obstacle to Growth

Law firm leaders are waking to the realization that partner compensation plans often underemphasize business development and, in some cases, pose a significant obstacle to fostering a collaborative, client-focused, continuous improvement and growth-oriented culture. It’s time to fix that.

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Incentivizing the New Normal

Incentivizing the New Normal

Law firm partner compensation schemes, whether lockstep or eat-what-you-kill, subjective or formulaic, open or closed, tend to share one overriding flaw: they fail to proactively and transparently define the behaviors expected of partners in order to drive such behavior. If law firm leaders want change, they need to reward it.

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Pricing Legal Work is a Two-Way Street

Pricing Legal Work is a Two-Way Street

Law firm partners should not say to clients, "We don't know what this might cost you, because every matter is different," unless it's literally the first time the firm has encountered the issue. Similarly, in-house counsel should not say to outside counsel, "We don't know what this should cost us, we're expecting you to tell us," unless this is literally the first time the business has encountered this issue. Whether buying or selling, pricing legal work requires both parties to do better.

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