The Anatomy of Law Firm Pitches

The Anatomy of Law Firm Pitches

What constitutes a good “pitch” to win legal work? This is a recurring discussion among legal marketing professionals, due to the large volume of pitches that every law firm produces. And there are indeed many good ideas and best practices to be embraced. However, the first best practice when it comes to pitches is to stop doing them! Nobody likes to be pitched. What clients need are business partners who solve business problems. So stop doing "pitches" and instead focus on addressing your client's business needs. Let’s discuss how.

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