Lawyers are trained in logic. And yet lawyers who buy legal services act irrationally. At least that’s a common misconception when a capable lawyer loses an opportunity to a competitor. Understanding buyer behavior is the key to success.
Read MoreLaw firm leaders must take ownership of establishing and fostering a client-focused culture. One way to start is to assess and then improve the effectiveness of the firm’s investment in CRM people, processes, and technology.
Read MoreDavid Ackert and Tim Corcoran discuss how to unite firm strategy with data-driven decision-making, reverse engineering the financial goals to identify specifically which marketing tactics to pursue to meet our goals and avoid falling into the trap of “random acts of lunch.”
Read MoreIn a world where buyers have a multitude of choices, service providers must find and promote a point of differentiation. Certs promotes a glistening drop of Retsyn as the secret to its effectiveness. What’s your Retsyn?
Read MoreMarketers have the power to produce the metrics and the framework for strategies that can help lawyers understand the value of strategic marketing. Partners then must recognize where spending may be inefficient and allow professional marketers to make big decisions.
Read MoreGuiding law firm and law department leaders through the profitable disruption of outdated business models.
Privacy & Security | Speaking Policy | Conflicts & Ethics Policy | Fee & Billing Policy | Mailing Address
©️2024 Corcoran Consulting Group, LLC. All rights reserved.
Brand and website design by Cyentist™
