Reverse-Engineering Your Strategic Plan

Reverse-Engineering Your Strategic Plan

David Ackert and Tim Corcoran discuss how to unite firm strategy with data-driven decision-making, reverse engineering the financial goals to identify specifically which marketing tactics to pursue to meet our goals and avoid falling into the trap of “random acts of lunch.”

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Incentivizing the New Normal

Incentivizing the New Normal

Law firm partner compensation schemes, whether lockstep or eat-what-you-kill, subjective or formulaic, open or closed, tend to share one overriding flaw: they fail to proactively and transparently define the behaviors expected of partners in order to drive such behavior. If law firm leaders want change, they need to reward it.

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