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ALA 2019 Annual Conference

  • Gaylord Convention Center Grapevine, TX USA (map)

Rethinking Profitability in a Changing Marketplace

The changing legal market is presenting new challenges and opportunities. For some, profits are rising. For others, profits are declining rapidly. Law firm leaders must move beyond viewing profit as a simple, aggregate annual measure and start to view profit as a referendum on how well the firm is allocating resources and meeting client demands. In this interactive session, we'll demonstrate how progressive law firms are operationalizing profitability and using it to sharpen their strategic focus and improve client satisfaction.


  • Examine the traditional measures of law firm profitability and why they are lacking.

  • Explore new ways of measuring profitability depending on the desired business objective.

  • Recognize the obstacles and best practices faced by other law firms as they adopt new profitability measures.

Earlier Event: April 11
IADC Corporate Counsel College
Later Event: April 17
ALA 2019 Annual Conference