Maximizing Marketing Impact - Integrating Law Firm Profitability to Engage Attorneys

This interactive and lively fishbowl conversation is an opportunity for Legal Marketing Association annual conference attendees to share—and discover—the ways that legal marketers can add value by better understanding profitability, engage across departments to motivate actions based on metrics, and deploy profitability measures in client teams, pitches and proposals, and other applications.

The fishbowl format offers a unique opportunity to crowdsource the most pressing topics and exchange solutions to industry challenges. Participants pose interesting questions and scenarios to their peers, and through a fast-paced dialogue, the large group will benefit from hearing different recommendations and stories.

Learning Outcomes

1.           Exchange best practices on how to work across departments to understand and use profitability in marketing and BD.

2.           Explore ways to use profitability and pricing levers to motivate attorney and leadership action and buy-in.

3.           Discuss approaches to enhance marketing and BD efforts with a profitability lens.

Facilitator:
Megan McKeon, Director of Business Development
Clark Hill

Peer:
Tim Corcoran, Principal
Corcoran Consulting Group, LLC

Peer:
Daniel Burke, Director of Pricing & Analysis
Troutman Pepper LLP