Back to All Events

ALA 2019 Annual Conference

  • Gaylord Convention Center Grapevine, TX (map)

Rethinking Pricing in a Changing Marketplace

In today's price-sensitive legal marketplace, it's critical for law firms to strategically price legal services to both ensure a profit and client satisfaction. Law firm leaders must understand the science behind pricing strategy as well as the art of persuading partners to adopt new behaviors. In this interactive session, we'll connect the dots between price, service delivery, quality and profitability.


  • Examine the traditional approaches to pricing legal services and why they are lacking.

  • Explore new ways of pricing that balance market demand and practice innovation.

  • Recognize the obstacles and best practices faced by other law firms as they evolve their approach to pricing.