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ICON CMO Roundtable

  • Brisbane Australia (map)

Rethinking Pricing in a Changing Marketplace
In today's price-sensitive legal marketplace, it's critical for law firms to strategically price legal services to ensure both a profit and client satisfaction. Law firm leaders must understand the science behind pricing strategy as well as the art of persuading partners to adopt new behaviors. In this interactive session, we'll connect the dots between price, service delivery, quality and profitability.

Program Objectives:

• Examine the traditional approaches to pricing legal services and why they are lacking.
• Explore new ways of pricing that balance market demand and practice innovation.
• Recognize the obstacles and best practices faced by law firms as they evolve their approach to pricing.

Earlier Event: July 30
Buying Legal APAC Conference
Later Event: August 15
ALA Webinar