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ICON QLD: Why data unites fee earners and marketers

  • BDO Level 10, 12 Creek Streeet Brisbane, QLD Australia (map)

ICON QLD is thrilled to invite marketers and fee earners to hear US-based speaker and legal commentator, Tim Corcoran answer the question: “Is your firm considering its economies of opportunity?”

For more than two decades, Tim has been guiding firms through profitable disruption of outdated business models. Helping firms embrace performance analytics and improve business velocity is what Tim does best.

Managing in today’s climate requires leaders to change the incentives to drive the right behaviours. Tim’s presentation will address:

  • The importance of an open dialogue between marketers and fee earners

  • Navigating change to build the professional services firm of the future

  • Using data to guide conversations and decisions

  • Rethinking traditional marketing and business development models and using data to compare ideas

  • Identifying opportunities to structure your firm for future growth